What is the purpose of a scalp massage during a shampoo service?

The purpose of a scalp massage during a shampoo service is to stimulate circulation, promote relaxation, and enhance product absorption. This practice helps increase blood flow to the scalp, which can nourish hair follicles and potentially contribute to healthier hair growth. Additionally, the massage creates a soothing experience for the client, allowing them to relax and enjoy their service, which can be beneficial for their overall well-being.

Enhancing product absorption is also significant, as the gentle manipulation of the scalp can help ensure that the cleansing products and treatments used during the shampoo process penetrate effectively, maximizing their benefits for the hair and scalp. This attention to the scalp not only improves the effectiveness of the shampoo but can also set a positive tone for the overall service experience.