What is the benefit of massaging during the conditioning phase?

Massaging during the conditioning phase significantly enhances the penetration of the conditioner into the hair and scalp. This action stimulates blood flow to the hair follicles, which can improve the delivery of nutrients and moisture, allowing the conditioner to better nourish and hydrate the hair. The mechanical action of massaging helps to open up the cuticle of the hair strands, enabling the conditioning agents to effectively reach the inner cortex, making the treatment more effective.

While massaging can contribute to other benefits, such as increased relaxation and possibly improved scalp health, the primary advantage is the improved penetration of the conditioner, ensuring that the hair receives the maximum benefits from the product used.