What are humectants?

Humectants are substances that attract moisture and promote retention, making them particularly beneficial for hair care. They work by drawing water from the environment or from the deeper layers of the hair and helping to maintain hydration. This characteristic is essential for products aimed at moisturizing and improving the overall health and appearance of hair, especially for those with dry or damaged hair.

By incorporating humectants into hair care products, such as conditioners and leave-in treatments, the hair can achieve better hydration levels, resulting in increased elasticity, reduced frizz, and a healthier shine. Humectants can help create a barrier against environmental factors that may strip moisture away, further enhancing their effectiveness in hair care routines.